Building Your Personal Brand Using LinkedIn
In today’s working world, your professional online brand is key. Personal branding is not about sales or spin.
A term first coined by Tom Peters in 1997, personal branding includes your professional reputation, online image and personal characteristics such as your work style, community engagement and worldview. It incorporates the particular skills, talents and areas of expertise you’ve cultivated. The best online identities are real, honest, and focus on what makes you unique and what you can offer.
LinkedIn is a professional networking tool that can connect you to over 43 million professionals in over 200 countries around the world. It’s not just a virtual resume that should be tucked away for a rainy day. Instead it acts as a resume, cover letter, references document, database of your contacts throughout your life and a place where you can learn, share, and interact in a professional manner.
Join Elizabeth Burton, Director of Business Development, Marketing and Public Relations at The Center for Rural Development, to find out how to successfully use LinkedIn to develop and promote your online brand. You will learn tips and tools that will help your profile stand out from the crowd, as well as strategies for engaging with other professionals, creating lasting networks, and finding employment opportunities.
Cost: $19.95 Click here to register.