Southern and eastern Kentucky is rich in natural splendor, outdoor adventures, culture, folklore, and tradition. The region is home to one of the most diverse ecosystems on the planet. Here, visitors can wonder at the same breathtaking scenery first viewed by Daniel Boone when he crossed the Cumberland Gap in 1769.
To promote stewardship of this majestic environment, Eastern Kentucky PRIDE, Inc., was created in 1997 to encourage citizens to take responsibility for protecting their environment and by providing the education and resources to do so. PRIDE, a nonprofit organization, partners with local governments, businesses, civic groups, schools, and volunteers to accomplish cleanup and education goals. With PRIDE, this scenic region is succeeding in uncovering its tourism potential.
In 2020, PRIDE launched The Kentucky Wildlands ― a regional tourism marketing initiative that showcases the region’s breathtaking beauty and rich heritage with the goal of driving economic development. Components of the initiative include a regional brand, media campaign, hospitality education, itinerary development, and entrepreneur training. The initiative collaborates with state and local tourism agencies, creating connectivity throughout the region.
The PRIDE organization and The Kentucky Wildlands initiative are committed to one bottom line: enhance the quality of life and economy in southern and eastern Kentucky by caring for the environment and developing the tourism industry.
To learn more, please visit:
PRIDE – www.kypride.org
The Kentucky Wildlands – www.exploreKYwildlands.com